AI Education - Creative Workflow MC

AI MASTERCLASS 
The Creative Workflow
In today’s fast-paced digital landscape, creators and business must produce and communicate high-quality content regulary. “The Creative Workflow: AI MasterClass” equips you with the skills to streamline the entire content creation process using Generative AI apps. From concept, copy and presentations, to images, video, voiceover, and audio production, you’ll learn how to create a short video and present it. This hands-on session empowers you to build engaging projects and communicate your ideas with confidence, creativity, and efficiency.
Overview:
In this 6-hour masterclass, attendees will build a complete video project from start to finish. Each session connects to the next, evolving ideas into text, images, voice, and social media content. Participants with access to the tools follow along, creating their own projects in real-time.

1
Copywriting
Use ChatGPT to brainstorm and develop initial copy and concepts
2
Image Generation
Create custom visuals with Midjourney based on your ideas
3
Video & Voice Overs
Bring visuals to life with Runway ML's audio and video creation tools
4
Sound Design
Add depth with soundtracks using Suno
5
Presenting
Combine all elements into a cohesive presentation using Gamma.app
Agenda:
1
Session 1: Concept & Presentations
Laying the Foundation for Your Content
2
Session 2: Content Creation & Production
Bringing Ideas to Life
3
Session 3: Social Media Content
Adding Depth and Cohesion
Session 1: Ideation & Copywriting
ChatGPT
1
Copywritting
What it is: Advanced AI language model that generates human-like text.
2
Applications
What it's for: Answering questions, drafting content, brainstorming ideas, and assisting with writing.
3
Hands-on
Develop a storyline or concept, explore different prompts to refine ideas, and produce a short script.
Session 2: Content Creation
Midjourney
1
High-Quality Images
What it is:  An AI tool that creates striking images based on descriptive prompts.
2
Applications
What it's for: Producing custom images that match the style, mood, and message of your content.
3
Hands-on
Participants will create images for their project, experimenting with prompts and styles to achieve the desired aesthetic.
Runway.ML
1
Audio & Video:
AI-based tool that offers both video creation/editing and voiceover capabilities.
2
Applications:
What it's for: Adding motion to visuals, creating short video clips, and generating voiceovers.
3
Hands-on:
Animate images from Midjourney, create a short video sequence, and generate voiceovers to match the project's script.
Suno
1
Sound Design:
Suno is an AI tool that enables you to compose music or soundscapes with just your keyboard.
2
Applications:
What it's for: Adding background music or themes that enhance the atmosphere and mood of your project.
3
Hands-on:
Participants will use Suno to create a soundtrack or background music for their project using prompts.
Session 3: Presentations & Social Media
Gamma.app
1
Presentations & SoMe
What it is: Generating ideas and shaping the core message of your content.
2
Applications
What it's for: Creating pitch decks, social media content, or project presentations.
3
Hands-on
Participants will complete a digital presentation or carrousel for their social media channel, combining visuals, text, and layout to create a polished online presence.
Benefits of the AI-Powered Creative Workflow
Empowerment
Unlocking new creative possibilities with AI-powered tools
Quality
Produce high-quality content across multiple mediums with AI tools
Efficiency
Streamline your creative process and reduce time and money
 Takeaways
Comprehensive Skill Set
Gain hands-on experience with cutting-edge AI tools for content creation
Efficient Workflow
Learn to integrate AI into your creative process for increased productivity
Innovative Thinking
Discover new ways to approach content creation and problem-solving
Practical Application
Walk away with a completed project showcasing your new AI-assisted skills
The Masterclass
Audience
Filmmakers, Content Creators, Marketers, Companies, and Startups
Format
MasterClass, HandsOn, Live Demo
Length
6 Hours
Language
English, German & Spanish
Requirements
Laptop, Internet, AI apps.
Generative AI Apps Used
ChatGPT, Gamma, Midjourney, Runway ML, Suno
The presenter–Javier Amaya
A seasoned digital content creator and digital marketing expert with nearly two decades of experience, including specialized training from the New York Film Academy and recent studies in Applied Generative AI for Digital Transformation at MIT. Javier’s background spans multiple industries—advertising, production, consulting, and global manufacturing—where he has crafted engaging digital content, social media campaigns, films, and immersive experiences like VR and digital hubs. With a focus on blending creativity with technology, he empowers brands and creators to leverage Generative AI for streamlined, impactful storytelling and transformative digital experiences. 