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AI FOR CONTENT PRODUCTION 2026

Creative AI: Beginners Workshop

AI Week

Learn prompting fundamentals and create immediately applicable content outputs with established tools – structured for beginners without technical prior knowledge.


Target Audience: Beginners; Filmmakers, Producers, Marketing/Content Teams, Agencies and Production Companies


Tools: ChatGPT & Freepik

Participants learn:

  • Prompting basics for clear, high-quality results
  • Tool understanding: capabilities, limitations, selection based on use case
  • Creation of images and social formats (posts, memes, simple visuals)
  • Conversion of visuals into short video clips with simple workflows

Duration: 1 Week

Professional Prompting

AI Masterclass

Professionalize prompting as a production skill: precise briefings, reliable outputs, and reusable prompt packages for text, image, and video generation.


Target Audience: Marketing teams, content teams, creatives, leaders who evaluate and manage AI output

Tools: ChatGPT (UI, Projects, Files, Settings), Google Nano Banana Pro (Character Prompts), Veo (Shot Prompts)

Participants will learn:

  • ChatGPT UI: Interface, core features, Projects/Files, Settings, GPTs,
  • Prompt Architecture: Model selection, role, goal, context, task, constraints and output format
  • Output Control in ChatGPT: Structure, data, style, consistency, error prevention
  • Story/Copy Prompting: Structure, tonality, clear briefings
  • Image Prompting: Art Direction, light, camera, composition
  • Video Prompting: Shots, movement, timing, continuity

Duration: 3 Hours

Consistent AI Content: Products, Scenes & Characters

AI Masterclass

Establish consistent visuals across variants: product and character consistency, defined style guides, and node-based workflows for reproducible results.


Target Audience: Filmmakers, Producers, Creatives, Marketing/Content Teams, Agencies and Production Companies

Tools: Freepik (Spaces / node-based workflow canvas), Image/Video Models (e.g., Nano Banana, Veo, Kling, Seedance)

Participants learn:

  • Tool-chain for consistent image generation (styles, references, rules)
  • Character and product consistency across scenes and variations
  • Node-based workflow design: modular, testable, team-capable
  • Image-to-video transition: motion, stability, visual logic
  • Quality control: artifacts, brand safety, iteration routines

Duration: 3 Hours

Marketing Presentations & Websites

AI Masterclass

Create compelling presentations and communication assets with AI—from structure and storyline to design, visuals, and exportable formats for teams and stakeholders.


Target Audience: Marketing, Communications, Sales, Strategy, Leadership, Producers, Marketing/Content Teams, Agencies and Production Companies


Tools: GAMMA (plus: Canva, Figma in the tool landscape)

Participants learn:

  • Presentation Logic: Narrative structure, slide hierarchy, core messages
  • GAMMA Workflow: Prompts, themes, templates, import, and iteration
  • Generation of visuals, carousels, and social assets from a core content
  • Consistent Brand Impact: Tone of voice, layout standards, recognition
  • Exports and Handover: PDF, PPT, SLIDES, JPG for publishing and review

Duration: 2 hours

Creative Workflow

AI Week

Build an end-to-end GenAI workflow that transforms an idea into a complete, publish-ready audiovisual content package – reproducible, efficient, and with consistent quality.


Target Audience: Beginners; Filmmakers, Producers, Marketing/Content Teams, Agencies and Production Companies


Tools: ChatGPT, Freepik, Runway ML, Suno, Gamma

Participants learn:

  • Prompt systems for concept, narrative, script, and voiceover
  • Image generation workflows for consistent visual direction
  • Video generation (shots, timing, continuity)
  • Audio layers (music, SFX, voice) and final sync
  • Packaging for presentation + social assets (Deck + SoMe Outputs)

Duration: 5 × 2 hours

Instructor



Over 15+ years at the intersection of creativity and technology – with a focus on audiovisual media, film production, and storytelling, as well as Advanced AI training at MIT Sloan (Massachusetts Institute of Technology). I have worked in agencies, production companies, consulting firms, and for global brands in Europe, the USA, and Latin America, being responsible for the entire content lifecycle: from idea to production and publication, up to performance reporting.


Trained at NYFA, EICTV, FAAP and PoliGran with Advanced AI Education from MIT.



Javier Amaya

javier@rapidstories.ai