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AI FOR CONTENT & MARKETING

Educational Formats for the Professional use of AI in the Creative Industries

What companies need now

Brand consistency, commercially safe AI & scalable production


Marketing, content production, and communication are changing fundamentally. More content, higher quality, and faster implementation are expected. At the same time, AI is changing how content is developed, produced, and scaled.

This training programs impart the skills necessary for this.


AI-Readiness for Marketing, Content & Communication

Workshop

The strategic entry into professional AI implementation.

This format provides orientation: where does AI bring real added value in marketing, content, and communication processes, what are the limitations, and what is needed for effective and commercially secure use?

Target audience: Marketing teams, content teams, communications, social media, executives, companies with in-house teams

Participants will learn:

  • To categorize areas of application for AI in marketing, content, and communication
  • To meaningfully evaluate processes, roles, and use cases
  • To better understand opportunities, risks, ethics, and rights
  • To use AI more purposefully, securely, and effectively

Duration: 2 hours

AI Content: Commercially Secure

Keynote

From generated content to secure use in marketing.

Learn when and how you can use AI-generated content in marketing — in compliance with copyright law, data protection, the EU AI Act, and commercial requirements for organic and paid usage.

Target audience: Marketing, Communications, Brand, Social Media, Content, Legal/Compliance, Strategy, Leadership, Agencies, and Production Companies

Participants will learn:

  • How to better classify AI content for organic and paid usage
  • To understand when AI-generated content can become sensitive or critical
  • To better understand the role of copyright, usage rights, GDPR, and the EU AI Act in marketing
  • To assess risks for brand, usage, and compliance at an earlier stage

Duration: 1 hour

Professional Prompting

AI Masterclass

More precise inputs for better AI results.

Professionalize prompting as a production skill: for clearer briefings, better copy, and more reliable results.


Target group: Marketing teams, content teams, communications, social media, executives who evaluate and manage AI output


Tools: ChatGPT (UI, Projects, Files, Settings)

Participants will learn:

  • ChatGPT UI: Interface, core features, projects/files, settings, custom GPTs
  • Prompt architecture: Model selection, role, goal, context, task, constraints, and output format
  • More precise briefings for copy, social media, concepts, and campaign ideas
  • Better management of output, quality, and consistency

Duration: 3 hours


Consistent AI Content: Products, Brands & Characters

AI Masterclass

Consistent image and video assets for brand and product.

Develop consistent product and brand assets in image and video, adapted for different formats, channels, and platforms.

Target Audience: Marketing teams, content teams, communications, social media, creatives, agencies, and production partners

Tools: Freepik (Spaces / node-based workflow canvas), image/video models (e.g., Nano Banana, Veo, Kling, Seedance)

Participants will learn to:

  • develop consistent product and brand assets for different platforms
  • purposefully use references, style guides, and visual guardrails
  • build node-based workflows for reproducible results
  • produce image and video content in a more controlled and uniform way

Duration: 3 hours

Marketing Presentations & Websites

AI Masterclass

From content to clear formats for marketing and communication.

Create compelling presentations, websites, and communication materials with AI — clearly structured, developed faster, and ready for use by teams and stakeholders.


Target audience: Marketing, Communications, Sales, Strategy, Leadership, Marketing/Content teams, agencies, and production companies


Tools: GAMMA (plus: Canva, Figma in the tool landscape)

Participants will learn to:

  • Create presentations, websites, and social assets with AI
  • Develop multiple formats for marketing and communication from a single piece of content, URL, or file
  • Structure content more clearly and work it out faster
  • Prepare results directly for approval, publishing, and internal use

Duration: 2 hours

Creative Workflow

AI Week

From idea to finished content package.

This format shows how AI is used in an end-to-end workflow for marketing, content production, and communication.

Target audience: Marketing teams, content teams, communication, social media, agencies, and production partners


Tools: ChatGPT, Freepik, Runway ML, Suno, Gamma

Participants will learn:

  • How to translate ideas into a clear AI workflow
  • Connecting text, image, video, audio, and presentations
  • Developing multiple formats from one piece of content
  • Producing content faster and more consistently

Duration: 5 × 2 hours

Instructor

15+ years at the intersection of creativity and technology — from audiovisual media, filmmaking, and photography to international brand communication, content strategy, and digital experience to AI storytelling and content strategy. Javier has worked in agencies, production companies, consulting firms, and global brands, managing international teams, agencies, and production partners, and has been responsible for content across the entire lifecycle: from video series, AR, VR, livestreams, event communication, and branded content to infographics, campaign formats, content hubs, and multilingual rollouts. Today, he complements this experience with AI workflows, consulting, and masterclasses for companies and teams.


Educated at NYFA, EICTV, FAAP, and PoliGran with Advanced AI Education from MIT.


Javier Amaya

javier@rapidstories.ai