A six-hour, hands-on program designed to empower teams with a deep understanding of how Generative AI transforms creative work. Participants learn to recognize opportunities in their own processes, design smarter ways of working, and collaborate more effectively with agencies and partners.

Teams gain practical skills with leading AI tools, and the confidence to apply them strategically. The outcome is more than a finished project: it’s teams who speak the language of AI, set higher creative standards, accelerate delivery, reduce costs, and lead real transformation.